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Strategic Management and Policy I: Formulation

This course examines the process of strategic management in organizations. Topics include organizational and environmental analysis, strategy formulation in single- and multi-business companies, strategy evaluation, and choice. PREREQ: completion of COMM 2017, and 2027, 2037, and 2047, or if COMM 4006 is taken as part of the last 30 credits in the program. Students may not retain credit for COMM 4006, COMM 4005 and MGMT 4021. Cross-listed with ADMN 4606. (cst 3) cr 3.

Marketing and Management