Applied Marketing

This course examines market applications using case method, allowing students to put into practice the foundations of marketing. Marketing topics introduced include: Business to business marketing, international marketing, eMarketing, retailing, marketing research, marketing of services and customer relations. PREREQ: MKTG 2006 (CST 3) Students cannot retail credit for both MKTG 2011 and COMM 2037 and/OR SPAD 2037.

Code du cours : MKTG-2011EL

Département : Business Administration

Crédits : 3.00

Type de cours : UG