Advanced Marketing Planning

This capstone course emphasizes the application of marketing management tools including situation analysis, planning, organization, integration, control, measurement and evaluation. The course aims at marketing management and planning rather than operating practices and techniques specific to products. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4031 and any of the following: COMM 4367, ADMN 4367. (cst/lec 3) cr 3.