Advanced Marketing Planning

This course is designed to provide students with the tools to fully assess a company's customer, competitive and market landscape and to develop effective marketing plans to achieve the firm's long-term objectives. This course will use theory and experiential learning opportunities to assist in the learning process. By course completion, students will have the tools needed to analyze and develop strategic marketing plans for consumer-driven businesses. 3 credits. Online and on campus delivery. Prerequisite: MKGT 5001 Students cannot retain credit for both COMM 5111 and MKTG 5121.